Why Are So Many Car Commercials Shot on This L.A. Bridge?

Chris Nichols answers your burning questions about L.A.
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For answers to more of your burning questions, visit the Ask Chris archive.


Q: There’s a white concrete bridge where all the big carmakers seem to shoot their commercials. Why there?

A: Chris Hoffman, a well-known ad man for the auto industry, says the 4th Street Bridge became a favorite backdrop for three main reasons: good lighting, extra wide lanes, and simple backgrounds. There are no buildings or wires to cast shadows, there’s plenty of room to accommodate the biggest of rigs and no distracting storefronts or pedestrians to worry about. The biggest danger is colliding with rival film crews.


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