Whole Foods Vs. Erewhon Food Fight


You may have seen that billboard on Cahuenga that KPCC placed atop the offices of KPFK, and then you may have seen what KPFK supporters did to it a few weeks later. I hope bulk bin food fanatics with competing loyalties don’t attack now that Erewhon has a billboard looming over their rival gourmet supermarket, the Whole Foods at Santa Monica and Fairfax. I asked a friend in the billboard industry if there wasn’t some sort of gentleman’s agreement that keeps competitors from attacking each other on their home turf. His simple response: “Maybe they will start a war.” I can already imagine the local, organic, sustainable, pesticide-free, $10/lb. free-trade fruit flying.