This new GE commercial hits a new low in the uncanny valley of retro culture. They’ve already sullied KITT and Robby. Now they’re damaging the greatest movie ever by splicing 52-year-old Marty McFox, generic music, a NY setting (this movie is ultra-California!) and what’s with the hard “G” on gigawatt? That’s not how Doc Brown says it. They’ve turned it into some kind of nuclear-powered mashup promoting turbines? I am utterly confused. Do I even like turbines? Do they send you back in time? Eww.
Photo by Ed g2s