Just like a New Yorker, Papaya King walks in the room like they own the place. The venerable Upper East Side wiener palace is opening their first California location in Hollywood this month. What better (and brasher) way to announce your arrival than to buy the billboard directly above Los Angeles most famous hot dog stand? That’s right, the image of the fruity monarch screams his bright mustard yellow missives from atop Pink’s Hot Dogs at Melrose and La Brea. The two haven’t been in this close proximity since they were both featured on that PBS Hot Dog Program back in the ‘90s. Even though Papaya has 7 years seniority on Pink’s, I’m still rooting for the hometown favorite.