2/13 month: Yellow Pages Ads From The (213) Years: Phoenix Bakery


For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big cities. I let my fingers do the walking through my collection of old L.A. phone books and found these awesome Yellow Pages ads from vintage L.A. companies still thriving in 2013.

I’ve loved this giant cake boy spinning above the Phoenix Bakery for years but have never had the chance to try their famous strawberry cake. I’ll bet it’s delicious. Phoenix claims to be Chinatown’s oldest and largest bakery and is still owned by the family that opened the bakery as part of the New Chinatown of 1937-38, created when Union Station destroyed old Chinatown. Founder Fung Chow Chan was so successful with the cakes, he opened two banks: Cathay Bank and East West Federal Savings. They moved to their current location in 1977 and still offer “Sweets For The Sweet.”