2/13 month: Yellow Pages Ads From The (213) Years: Petrelli’s Steakhouse


For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big cities. I let my fingers do the walking through my collection of old L.A. phone books and found these awesome Yellow Pages ads from vintage L.A. companies still thriving in 2013. 

Some classic L.A. places are real time machines (a la The Buggy Whip) and others survive in a more removed state. There is still a place called Petrelli’s and it’s sort of nearby, but it’s not the same old place. Of course I’m an architecture snob, and this place is lacking the charm of the old dark, piano bar Joe Petrelli’s, which disappeared in 1995. There was a procession to the new place when George Petrelli’s opened nearby. They still have the model train scooting around, and I hear the food is still top notch.