2/13 month: Yellow Pages Ads From The (213) Years: Floyd S. Lee Fireplaces


For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big cities. I let my fingers do the walking through my collection of old L.A. phone books and found these awesome Yellow Pages ads from vintage L.A. companies still thriving in 2013.

Pokers, bellows, andirons, chenet. For something as ancient as a fireplace, there are so many ways to enhance it. The loopy neon script at Floyd S. Lee has been a warm hearth in Pasadena for 87 years. Of course they still answer that “SYcamore” phone number, and in the 1980s they added patio furniture and barbecues so you have a reason to drop in year round.