Photograph by Juco
Pictured, from left to right:
Lush consistently makes the fashion pages of the tabloids in those “get the look for less” roundups. Designer and founder Erica Kim created the brand in 2003. For her, the advantage of working in L.A. is the quick turnaround time. “Especially now that fashion has such a rapid cycle, we have that ability to produce things so much faster than we would overseas.” Lush dress, $64. Tarina Tarantino necklace, $2,000 at Tarina Tarantino, West Hollywood, 323-651-5155.
Jill Aiko Yee
Otis College alum Jill Aiko Yee stayed put after training with L.A.-based designers Rozae Nichols and Gregory Parkinson. “Local factories do a great job, and designers from New York have brought their manufacturing to L.A. because of it,” she says. Jill Aiko Yee, $315.
Kristina Lenss worked as a costume designer for theater productions, films, and TV commercials before launching her own eco-bent clothing line in 2006. She believes “it only makes sense to support local industry. It’s better for the environment, and it’s better for the community.” Kristinit dress, $285. Melody Ehsani necklace, $44.
Designer Melissa Coker named her line after Jenny Wren, the dressmaker in Dickens’s Our Mutual Friend. “There’s something really special about designing the collection here,” she says. “Things move at a slower pace, and there’s so much more space to think and be creative.” Wren dress, $297. Sbicca shoes, $65.