The New Grove: Couture, Cupcakes, and Snow


The Grove attracts over 18 million visitors each year with its wide and ever-changing array of high-end retail, dining, and entertainment. To maintain its reputation for providing unparalleled style and service to Angelenos and tourists alike, The Grove celebrates its 10 Year Anniversary with a series of style initiatives—these include an exciting number of new stores (is the Topshop rumor true?) and festive events. If the near-guarantee that you’ll hear Frank Sinatra’s charming voice on the promenade isn’t enough, here are ten more reasons to visit Fairfax and 3rd:


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Dylan’s Candy Bar
Founded in New York by Dylan Lauren (daughter of Ralph Lauren), Dylan’s Candy Bar made its first West coast appearance at the adjacent Farmer’s Market this September. Find contemporary, exotic, and vintage candies or sample Dylan’s own brand of fun candy bars, popcorn, and sundaes. Photograph by Dylan’s.

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Michael Kors
Find the perfect luxury accessories, sportswear, and footwear to express your personal style. The recently opened Grove location is a one-shop stop for all Michael Kors collections. Photograph by The Grove.

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Tree Lighting Event November 11 @ 7:30 p.m.
Get in the holiday spirit by shopping amidst live musical performances, holiday décor, and a nightly sprinkle of real snow at The Grove’s Tree Lighting Event, presented by Citi. The 100-foot tall tree will be decorated with more than 15,000 ornaments and 10,000 lights. Santa will also be at his cottage daily until Christmas eve (5% of photo sales will be donated to the Make a Wish Foundation). Photograph by The Grove.


Pop Carts November 15
A fleet of uniquely designed pop up carts will be selling coveted Los Angeles brands such as Heidi Merrick,, and Clare Vivier (left). From designer accessories and leather goods to clothing and homeware, great products (including Grove exclusives) will be available until Valentine’s Day. Photograph courtesy of The Grove.

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Vince November 20
Simple never felt so Luxurious. Since 2002, Vince has created contemporary basics of high design and quality. With everything from signature cashmere sweaters to leather washed jeans, it’s a new addition you won’t want to miss. Photograph courtesy of Vince.

Image TitleJ.Crew Men’s Shop November 21
Attention all men—since the late 80s, J.Crew has been producing casual classics in a wide range of colors and prints. These cool essentials will soon be available when J.Crew expands into its brand new menswear store. Photograph by

Image TitleMadewell November 21
Though known for their outstanding denim, Madewell (est. 1937) also provides the perfect clothing and accessories to match. If there’s one thing you can expect, it’s that Madewell will keep her promise to be “your best friend and personal stylist all rolled into one.” Photograph by Refinery 29.

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Sprinkles Cupcakes Late November
Does shopping trigger your sweet tooth? Sprinkles—designer  of the haute cupcake and innovator of the world’s first cupcake ATM—will give shoppers a reason to take their sweet time. Nothing beats indulging on these delicious and adorable treats. Photograph by Troy Pawleska.

Image TitleStylehaus Early December
Start setting the trend by joining this chic membership-based clothing boutique. Enter an exclusive, upscale showroom and indulge in a customized shopping experience with your very own stylist. Stylehaus is brought to you by The Grove’s new Executive Style Director, Marina Monroe. Photograph by

Topshop & Topman March 2013
California is soon to join the exclusive list of U.S. cities housing this British retailer (also located in New York, Chicago, and Las Vegas). A 25,000 square foot area has been set aside for the pair, providing a spacious home for its chic yet attainable collection of clothing, accessories, and make up. Photograph by

Image TitleDon’t forget to download The Grove App! Available on November 12, this iPhone and iPad app features daily “Wake Up in Style” tips by Marina Monroe, The Grove’s fashion blog “The List,” the Grove-centric image-sharing platform, “Dressing Room Confidential,” and one-touch access to The Grove’s concierge service. The Grove app will be available through the Apple Store (search “The Grove”).

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