Reformation Opens in WEHO


Reformation’s Creative Director, Yael Aflao and Todd Mallis of Potter Mallis celebrated the new Reformation LA boutique with an in-store event that drew a crowd of stylish ladies and gentleman, including “90210” stars Shenae Grimes and Jessica Stroup,  and “Entourage” regular Scott Caan.

The entire concept of Reformation is rooted in eco consciousness, so along with refurbished apparel, the boutique is outifitted with hand-made hangers and a living wall by Woolly Pockets. (Reformation also plans to plant 1,000 trees for the non-profit Trees for the Future.) Shoppers will also find jewelry by designers such as Pamela Love and Bing Bang, an eco-apothecary line called NAKED and home decor pieces designed by Yael Aflao and head designer, Brianna Lance.

The shop also boasts a Juice Fridge, exclusively selling Moon Juice (100% natural cold pressed juice) as well as BLK Water.

 8117 West 3rd Street, Los Angeles, CA 90015 323-203-1102

 Pictured: Shenae Grimes (left) and Yael Aflao

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