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Bespoken: Fran├žois Nars

The cosmetics giant talks beauty and Hollywood

In 2012, you opened a store on Melrose. Why did you choose L.A. for your West Coast flagship?
L.A. is makeup. It all began here with the film industry. From Gloria Swanson to Greta Garbo, all of the stars had their own distinct look created by the studio. They were so beautiful, like paintings on the big screen. I used to skip school when I was younger to go to the movies. I was addicted to the drama and the glamour. Cinema has always been a deep source of inspiration for me.

Are there any current actresses who move you?
I totally love Cate Blanchett. I thought she was absolutely amazing in Blue Jasmine, and I created an eye shadow named after her performance.