There might not be anything more devastating to a beauty product lover than having her favorite product suddenly discontinued without notice. You know how the experience goes: you head out to your local beauty shop, Sephora, or department store counter finally getting around to restocking that perfect made-for-you product. But you can’t find what you’re looking for. When you bring yourself to ask where it has been stashed, the unconcerned counter gal utters four little words that change your life: “Sorry, it’s been discontinued.”
Some of us rebound by hoping the product will be re-formulated or re-packaged within the coming weeks. Until then, we busy ourselves with buying up all the bottles from beauty counters we can find or obsessively trolling eBay and consider spending three times the retail price hoping not to land a fake.
When Benefit Cosmetics decided to discontinue its beloved She Laq over two years ago, I did none of the above. Normally, I’d be able to find a decent enough substitute, but nothing came close to providing the staying power the liquid miracle did. She Laq’s ability to get any piece of makeup—from eyeliners, to shadows and brow gels—to last longer than ever was undisputed and unrivaled.
The folks behind the brand offered zero consolation to the hopelessly devoted fans that asked month after month for the product to return to shelves. ‘No’ is what we were told. After a year, my oily lids and feathering lips had entered a sad new era. I gave up and turned to my powder compact for hourly touch-ups.
And then, redemption: I discovered Kryolan, a professional line used by TV/Film industry artists who know how to keep makeup full fresh under harsh lights and heated sets. The brand has been around for over 66 years and offers more 16,000 high-quality make-up products and accessories. The star of this gargantuan collection is the Kryolan Cake Eyeliner Sealer ($6.40), a fantastic sealant that prevents liner from smudging, mascara from flaking, and shadows from creasing. Why do I need to have it? It costs less than half of what I used to pay and is the absolutely best thing for creating budge-proof looks on the fly.
Dominic Cruz, the director of Education at Kryolan Professional Make-Up, explained to me exactly how the sealer works: “It’s designed to extract dry cake eyeliner by converting it to a liquid form. Once applied to the lash line, the sealer dries and becomes smudge proof. You can practically use it on any powder eye shadow color and convert it into a rich color mirroring the same shadow.” I was sold.
Now that its a staple in my routine, my winged cat eyes and plumped up pouts stay put through morning flow yoga classes, 8-hour work days, and late night hops around town. The straightforward application is easy; add a drop or two to any skinny liner brush and brush lightly over liner. A dab is all you’ll need. One fun holiday tip: add a sweep of glitter over your eyeliner to add a sexy, starry-eyed effect. Then bring on the sappiest tearjerkers of the season.
A native Angeleno, Navdeep Mundi is a Leo, hates cilantro, and has studied beauty products for more than 18 years. She spends her days directing media and strategy and her nights sniffing out slightly quirky yet impeccably pretty things along with her German Shepherd, Le Tigre.