OPI launched its first brand video “Instinct of Color” to celebrate nail lacquer as a means of self-expression. Set to the blues-meets-electronic single “Down the Road” by French DJs C2C, the film portrays a surrealistic dance-off between four women and Lady in Black, a talented Thoroughbred named after OPI’s classic lacquer (known as Black Onyx in North America). The women, each performing a unique style of dance, represent one of the four nail lacquers featured in the film: Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? And No Room for the Blues.
In this homage to OPI’s Culture of Color, "four women communicate through dance and color,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director, who we interviewed earlier this summer (read). “With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”
Watch the video (launched earlier today) to see the black beauty’s horse pedicure and dance moves:
Photograph courtesy of The Cut.