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Prime Finds: About Face
Weaving fashion elements with high-tech, watchmakers set out to woo female collectors
When cell phones came along, watches appeared to be headed for obsolescence. But instead of acquiring antique status, they took on the role of playthings among fashion accessories. This season timepieces are more complex, offering a range of experiences from nostalgia trip to high-fashion triumph. Hankering for the ’80s? American Apparel has just introduced deadstock pieces from Swatch, Seiko, and Citizen, while Casio has enlisted Ke$ha to hawk a revamped version of its “G-Shock.” For the couture set, it’s rose gold and the hefty boyfriend watch that says, “Take me seriously.” Fendi’s “Chameleon” and Baume & Mercier’s “Linea” have interchangeable straps in materials such as alligator embossed leather, which hew to seasonal shades like burgundy and graphite. A growing number of women are treating watches as investments. The collectible Dior VIII Grand Bal “Plume” features a visible Swiss movement of feather plumes; Bulgari’s “Serpenti” encases the same precision in enamel and precious stones on a snaking metal strap. Both are poised to hold their value while making a time-stopping statement.
The Way to a Woman’s Haute
Christian Dior looked to its pleated, swirling couture ball gowns for inspiration when creating the five one-of-a-kind watches in Dior VIII line
Dior VIII Grand Bal “No. 5” with white ceramic band, baguette sapphires, and jade; price on request at 866-675-2078
Hublot “Tutti Frutti Tourbillon Pavé,” $161,000; by special order at Hublot, Beverly Hills, 310-550-0595
Chopard “Grand Prix de Monaco Historique 2012,” $11,140 at Chopard, South Coast Plaza, 714-432-0963
Raymond Weil “Maestro Petite Seconde Or Rose,” $1,595 at Feldmar Watch Company, L.A., 310-274-8016
Tissot “Savonette Quartz” pocket watch with chain (not shown), $275 at Westime, Beverly Hills, 310-271-0000
Fendi “Selleria” Chronograph, $1,395 at Fendi, Beverly Hills, 310-276-8888
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