James Bond had his sapphire-faced Omega Seamaster—worn in every installment of the franchise, from GoldenEye to Die Another Day. For Steve McQueen it was the cerulean Heuer Monaco he made famous in Le Mans. There’s something about a blue-dial watch that conveys tough yet sophisticated, and this season it’s the symbol of manly cool once more.
Victorinox Mav---erick GS, $450 (special order) at Victorinox Swiss Army, L.A., 310-659-0200
Tag Heuer Aquaracer, $1,900 at Tourneau, Century City, 310-553-8463
Baume & Mercier Clifton, $4,950 at Feldmar Watch Company, West L.A., 310-274-8016
Zenith El Primero Stratos, $8,500 (special order) at Westime, West Hollywood, 310-289-0808
Hermès Dual Time Cape Cod, $7,500 at Hermès, Beverly Hills, 310-278-6440
Raymond Weil Maestro, $1,395 at Dejaun Jewelers, Sherman Oaks, 818-783-3960
Breitling Superocean 42, $3,290 at Westime, West Hollywood, 310-289-0808