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Being a slave to the sun is so not cool anymore, not even in L.A. Even if you can achieve 50 shades of tan—copper, bronze, cocoa, caramel, coffee— the old fashioned way, those sun-kissed shoulders are just not worth the undeniable risks. But when summer rolls in and you just want a tan to go with your bikini, you might feel like you’re left to choose between skin cancer and streaky self-tanner. If you’re like me and are still recovering from a very traumatizing, very orange week in 7th grade post secret self-tanner session in the bathroom with your equally alabaster best friend (the original #whitegirlproblem), let me enlighten you: fake tanning has come a long way.
St. Tropez self tanner just signed Kate Moss on to be the face—and body—of their first global advertising campaign. “I’ve been using the products since they started, and it’s a really trustworthy, cool brand,” says Kate. Trustworthy is definitely a key word when it comes to selecting your self-tanner. If you’re not ready to get golden with their bronzing mousse, St. Tropez also makes a wash-off version.
The company is asking users to tweet #OFFTOSTTROPEZ when they apply the product and will send some tweeters prizes, one of which is a holiday in the actual St. Tropez.