How PBR Saved the Twinkie - Digest - Los Angeles magazine
 
 

How PBR Saved the Twinkie

Exciting new developments in the Twinkie saga! According to AP, Hostess has accepted a joint offer of $410 million from Metropoulos & Co. and Apollo Global Management to purchase the famous brand and its tasty slate of cream-filled confections.

The offer from Metropoulos & Co., which also happens to own hipster-hick beer company Pabst Brewing Co., and Apollo Global Management, which owns Carl’s Jr. and Hardee’s, was deemed the only viable bid to acquire the historic company. (Our offer of $65, the first season of The Good Girl on DVD, and a lifetime of gratitude was politely declined…)

Hostess caused a national frenzy back in November when they halted 82 years of production of America’s classic sugary snacks—including Ding Dongs, Ho Hos, and Twinkies—due to irreconcilable differences with the labor union.

The beloved snack cakes should be “back on the shelves this summer” according to Metropoulos & Co. CEO Dean Metropoulos.

Congratulations, America—you win.

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  1. Cheese posted on 03/13/2013 05:04 PM
    My point exactly you gotta love Big Corporations :)
  2. chris shea posted on 03/14/2013 10:18 AM
    how did the PBR help save twinke?
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