On Monday, SoulCycle will open its fourth location in Los Angeles--but its first in Beverly Hills. That only seems a little strange. After all, Beverly Hills is probably home to more personal trainers and fitness instructors per square inch than any other city in the United States. (We're betting Santa Monica comes in a close second.)
SoulCycle, a high-end spin studio from New York, debuted last year in Los Angeles and now has studios in Brentwood, Santa Monica, and West Hollywood. The Beverly Hills outpost, located at 9465 Wilshire Blvd. near S. Beverly Dr., puts it right in the middle of some very toned, Lululemon-clad territory. It also continues the rivalry with Flywheel, another fancy spin studio that opened two locations (Larchmont and West Hollywood) earlier this year. Either way, expect to drop at least $20 per class for Spandex-clad inspiration and some really, really toned glutes.