"What's That Jacket, Margiela?" (Video)
If you recognize the word “Margiela,” it will spark one of two thoughts. You will either recognize it as an obscure lyric in Kanye West’s infamous song about Paris, or the word will symbolize decades of artistic and unconventional design by a French fashion house. Whichever category you fall into, a re-edition of iconic Maison Martin Margiela pieces will be available to you at H&M stores worldwide this Wednesday, November 15.
In 1990, Margiela made a waistcoat out of Parisian metro posters (right) and though the collaboration has moved towards more functional designs, it hasn’t suffered a loss of artistic soul. In fact, the 2012 collection features Margiela’s most iconic pieces, reconstructed with updated shapes and materials then labeled with their original season to provide a synopsis of the maison’s archive. You will find concepts such as masculine and oversized shapes (blue dress), visible tailoring details (jacket), ambiguity via trompe l’œil (nude longsleeve with bra), and transformation (quilt jacket, above). Here are three of my favorites:
“With these Maison Margiela re-editions, some of the most important garments in recent fashion history will be made available at H&M. The pieces are incredibly accurate to the original, and prove how the most radical concept can result in fashion that is both desirable and wearable,” says H&M creative advisor Margareta van den Bosch.
The collection was revealed at a launch party held at a derelict historical building in New York on October 23. In addition to an avant-garde dance performance featuring the clothing, celebrity guests including Sarah Jessica Parker, Juilanne Moore, Selma Blair, and Kanye West modeled the collection. See the clothing in motion:
Photographs and video courtesy of H&M and songsong.