Alternative Best of LA - Los Angeles magazine
Best of LA Winners
 

Alternative

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1337 Abbot Kinney Blvd. Los Angeles, CA 90291 310-482-3316
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Best New Boutique for Men, August 2011

Alternative is for guys who want to look, well, normal. The 16-year-old brand known for wholesale sportswear opened its first outlet in a converted 1920s Venice bungalow this spring. The store is filled to its reclaimed-wood rafters with versatile thermal cardigans, perfect-length twill shorts, and T-shirts in cotton as soft as a tenor sax interlude. One more reason to go? Accessories director Mollie Culligan's rugged canvas and leather laptop bags don't resemble man purses.

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Men's Clothing