Best Unusual Hair Treatment, July 2010
It is said that mayonnaise adds shine to your hair and that rinsing with beer boosts volume, so it was just a matter of time before soy sauce emerged as the miracle conditioner du jour. At the Koji Toyoda Hair Studio, a narrow alcove inside Kinara Spa, Shelee Maeda, creator of the 30-minute Shelee Treatment ($85), separates your hair with her fingers, section by section. She sprays it with soy proteins and once the formula hardens, rinses it out before applying a B5-complex moisturizer during a five-minute scalp massage. You may smell like a soba house for the rest of the day, but the transformation—with your hair restored to its virgin state—is worth it.