Kicks: Sole Provider Best of LA - Los Angeles magazine
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Kicks: Sole Provider

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143 N. Larchmont Blvd. Los Angeles, CA 90004 323-468-9794


Best Hip Sneakers, September 2004

“I’m a sneakerhead,” says Ygal Aiche. “I grew up in Paris, and I was collecting shoes there since I was 13.” Today Aiche co-owns Kicks: Sole Provider, a commercial shrine to the sneaker. The Larchmont emporium certainly carries athletic shoes that people use for, say, athletics, but most of the space is devoted to the sneaker-as-fashion-accessory. Retro Asics, Nike Dunks from Europe, and New Balance from Japan fill the shelves. The shop customizes, too, painting on flowers or swirls or anything else a customer thinks up. Those with a serious sneaker jones will want to gaze at the collection of Air Jordans (in several styles) and other Nike dead stock. Appropriately enough, it’s encased in glass.