Modernica Best of LA - Los Angeles magazine
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Best Modern Furniture Sale, October 2006

The iconic fiberglass chairs, bubble lamps, and Case Study beds made by Modernica seem to appear in every prime-time TV show and toothpaste commercial these days. (The company even has its own prop department.) Yet a $3,600 easy chair is still out of reach for most of us. Fortunately, high design comes with a lower price tag at Modernica’snonannual” sale, which draws thousands of customers. Forgotten custom jobs and vintage pieces from the prop department are available at prices cut 10 to 80 percent. Look for a big blowout—maybe this fall—when the Beverly Boulevard store empties its 40,000-square-foot downtown warehouse. “It’s kind of pandemonium,” says co-owner Frank Novak, “and a lot of fun.”

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