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Retail Revolution: Industry Insiders

 

BENDING OVER BACKWARD

How far will shops go to get you to stay?

phone At Confederacy, dressing room phones, when picked up, automatically dial a salesperson for assistance. » 4661 Hollywood Blvd., Los Feliz, 323-913-3040.

 

peep holeAs you try on dainties at Coco de Mer, a lover can watch you through a peep-hole in an adjacent cubicle. » 8618 Melrose Ave., West Hollywood, 323-652-0311.

 

lululemon Six Lululemon stores in L.A. whip customers into shape at free yoga classes on Sunday mornings. No excuses—mats are provided.

 

playstation In the lingerie shop Panty Raid, a “boyfriend area” stocked with lad mags and a playstation keeps men amused while women try on skivvies. » 1953 Hillhurst Ave., Los Feliz, 323-668-1888.

 

ON YOUR SNARK

Industry jargon in retail reveals a cheeky side of the business

Squirrel: A customer who isn’t loyal to one salesperson. Locusts: Groups of friends who hover around merchandise but don’t buy anything.

Bulimic shopper: Someone who discards at checkout at least half of what she or he has selected.

Surgery: Alterations.

Fluff: To add a hat, scarf, or belt to an outfit in hopes the customer will buy it.

SOFAs: Sweaters Over Fat Asses; also known as long knit tops.

Images courtesy: (1) flickr/tylerdurden1, (2) flickr/Amer Khalid, (3)flickr/lululemonathletica (4) flickr/DeclanTM