Retail Revolution: Industry Insiders
BENDING OVER BACKWARD
How far will shops go to get you to stay?
At Confederacy, dressing room phones, when picked up, automatically dial a salesperson for assistance. » 4661 Hollywood Blvd., Los Feliz, 323-913-3040.
As you try on dainties at Coco de Mer, a lover can watch you through a peep-hole in an adjacent cubicle. » 8618 Melrose Ave., West Hollywood, 323-652-0311.
Six Lululemon stores in L.A. whip customers into shape at free yoga classes on Sunday mornings. No excuses—mats are provided.
In the lingerie shop Panty Raid, a “boyfriend area” stocked with lad mags and a playstation keeps men amused while women try on skivvies. » 1953 Hillhurst Ave., Los Feliz, 323-668-1888.
ON YOUR SNARK
Industry jargon in retail reveals a cheeky side of the business
Squirrel: A customer who isn’t loyal to one salesperson. Locusts: Groups of friends who hover around merchandise but don’t buy anything.
Bulimic shopper: Someone who discards at checkout at least half of what she or he has selected.
Fluff: To add a hat, scarf, or belt to an outfit in hopes the customer will buy it.
SOFAs: Sweaters Over Fat Asses; also known as long knit tops.
Images courtesy: (1) flickr/tylerdurden1, (2) flickr/Amer Khalid, (3)flickr/lululemonathletica (4) flickr/DeclanTM