How to Afford the L.A. Life: This is How We Roll

Our LAmag.com survey reveals how some Angelenos approach their dough

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Income

  • 45% surveyed make less than $50,000 a year
  • Of that group, 53% describe themselves as “scraping by”
  • 32% make $50,000 to $100,000 a year
  • 60% of that group say they are “Comfortable”
  • Yet 13% of them still want an extra annual $100,000

debt

  • 59% report they have no credit card debt
  • 25% of those earning $250,000 a year report having debt

Necessities

  • 90% say having a car In L.A. is a must
  • 85% consider a smart phone an essential
  • 38% can’t live without their Netflix or spotify subscriptions
  • 23% deem a morning latte a requirement

Splurge

  • 28% believe Truffle salt is worth the expense
  • 64% say they’ll pay for Hollywood Bowl concert tickets
  • 40% are willing to throw down for HBO

Dwelling

  • 74% of respondents rent their home
  • 94% of those renters pay less than $2,500 a month

Devotion

  • 40% have thought about leaving L.A. because it’s too expensive
  • The most popular alternate destination: Seattle

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