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Wristy Business: Pairing Watches to Luxury Cars
Eleven James is like Netflix for watches, making it possible to match your Rolex to your Range Rover
Eleven James was founded by NetJets and Marquis Jets alum Randy Brandoff with the goal of satisfying commitment-phobic horological nuts. The premise is simple, think Netflix for watches: pick your favorite selections from their online catalogue, receive a timepiece via FedEx (or an Eleven James courier if you live in New York City), and savor the wrist candy for several weeks at a time before rotating to the next watch.
Because many watch fanatics also happen to be car nuts, we couldn’t resist curating our optimal watch/car pairing using Eleven James’s timepiece stock as a starting point. After all, why wear a watch that costs as much as a car without having the commensurate wheels?
In an ideal world, here’s what we’d drive while wearing our Eleven James loaners:
Rolex GMT Master Pepsi / Land Rover Range Rover Sport
The Rolex GMT Master was designed in cooperation with the late, great Pan Am Airlines to help globetrotting gentlemen keep track of time zone changes circa the “Mad Men” era. Embracing a similar aesthetic, Land Rover’s Range Rover has paired surprisingly robust offroad capabilities with posh interiors for the better part of four decades. Combine the two, and boom!—you’ve successfully forged a winning combination of outdoorsy cool and buttoned-down prep.
Audemars Piguet Royal Oak Volcano / McLaren 650S
The Audemars Piguet Royal Oak’s signature octagonal bezel and hexagonal screws suggests well-honed style, as it’s been spotted on the wrists of Patrick Dempsey and Jay-Z. McLarens are in-the-know supercars favored by bona fide car nuts like Jay Leno and Rowan Atkinson, and are renowned for their race-derived functionality (and papaya-hued paint jobs). Together, these volcano-colored numbers make a dynamic duo of mechanical wonderment.
Panerai PAM 441 / Lamborghini Huracan
The perfect philosophical analog to the blacked-out PAM 441 is the new Lamborghini Huracan, a V10-powered Italian supercar that has enjoyed a windfall of technological benefits from having Audi as a corporate parent, including a slick-shifting dual-clutch transmission and electronically adjustable suspension. Together, these half-Italian mutts prove that head-turning looks and honest-to-goodness functionality can, indeed, live in the same body.
Patek Philippe Calatrava / Mercedes-Benz S-Class Coupe
With its rakish stance and opulent interior, the S-Class Coupe is the ride of choice for captains of industry who wouldn’t be caught dead in a Lamborghini. For that reason alone, we couldn’t imagine a better match for this high-dollar Benz than the equally tony, leather-banded Calatrava.
Photographs courtesy (1,3,5,7) elevenjames.com; (2) Range Rover, (4) McLaren, (6) Lamborghini, (8) Mercedes-Benz