On February 8th, say goodbye to the old Burbank IKEA and hello to the brand spanking new Burbank IKEA. No big deal or anything but it’s the biggest IKEA store in the country, standing at 456,000 square-feet with 1,700 parking spaces.
While the world’s favorite Swedish home goods company put the finishing touches on its latest location, Los Angeles magazine went behind the scenes at the super store with IKEA veteran Joseph Roth. Now the Expansion Public Affairs guy, Roth has been with the company for fifteen years, and has even visited the original IKEA in the Nordic motherland. Let’s just say the man knows his VARVs from his SKOGSKLÖVERs.
Roth explained that the store holds just about all of the products under the IKEA sun, and all of it is more spacious than ever before, enhancing your retail experience. This new location features more realistic model rooms to help you visualize how pieces can work IRL. There are a handful of swinging doors that provide shortcuts for hurried customers. You might not want to rush, but instead day dream of moving into one of the many dreamy rooms the store has on display.
There are also a number of details around the new store that point to IKEA’s sustainability efforts. For example, all of the lights use energy-saving LED bulbs. The roof holds solar panels. The higher ups in the company have retooled packaging methods to require less space and energy to ship. In the IKEA kitchen, cooks are using cage-free eggs and responsibly sourced salmon.
Speaking of the food, the store’s restaurant can sit 600 famished shoppers. Six. Hundred. People. Grab a seat by the window and watch the steady flow of traffic on the 5 while digging into your favorite IKEA grub. For shoppers arriving between 9:30 and 11 am, swoop on the $1 Swedish American breakfast of turkey sausage, scrambled eggs, potatoes, and lingonberry jam. Add on just $1 and you can get down with some chewy Swedish pancakes (that go really freaking well with lingonberry jam).
You can’t go wrong with a meatball plate. Flavorful veggies, mashed potatoes, and gravy-ed up meatballs tastes a lot like a Swedish Thanksgiving dinner. It even comes with that signature lingonberry jam. Wash it all down with a lingonberry soda. If you’re not getting our point, we’re saying you’re going to leave this place a true lingonberry freak (if you’re not already).
If you need a couch, line up on opening day to be one of the first people in line. The first 26 early birds will be rewarded with a LANDSKRONA sofa, worth $800 American dollars. The next 100 adults in line get a POANG armchair. There are plenty of other incentives to get out of bed and right out to Burbank, including gift card giveaways and the potential to be one of ten people to win $1,000.