FIRST LOOK: Go Behind the Scenes of the Museum of Ice Cream

It’s everything you’ve dreamed of and more

When we broke the news back in February that the Museum of Ice Cream, New York’s totally bonkers ode to all that is frozen and good, would be opening its doors in L.A. this spring, we thought: “Hey now, this sounds like it might be cool.” (No pun intended.) ((JUST KIDDING OF COURSE PUN INTENDED.))

Well. Let’s just say “cool” is the understatement of the century. This exhibition, from Manhattanites Maryellis Bunn and Manish Vora, is Willy Wonka’s chocolate factory for the Instagram and Snapchat set. The Arts District building is awash in what has come to be known as “millennial pink,” and inside, bright colors, neon signs, and Boomerang-friendly accoutrements (a mini-trampoline! Swings! A pool full of rainbow sprinkles!) seem to have been conceived for their photographic appeal. There are treats to be had as well. The museum will be offering a “scoop of the week” from local creameries including McConnell’s, Salt & Straw, Coolhaus, and CREAM, plus a special tasting with purveyors of mochi ice cream, My/Mo; expect a few surprises along the way, like mini cones piled high with black cookie dough and a cotton candy claw machine (no quarters necessary).

Get a load of what you’re in for come April 22—and be sure to get your tickets ASAP, because they’re going fast.

1. The Entrance

Photo by Steffi Victorioso

2. The Ice Cream Flavor Walk of Fame  

3. The Hollywood Ice Cream Sign 

4. Ven(ice cream) Backdrop 

Photo by Steffi Victorioso

5. Talk to a Mystery Celeb on the Phone 

Photo by Steffi Victorioso

6. The Gummy Room by Percy Street 

Photo by Steffi Victorioso

7. Gummy Bear Samples

Photo by Steffi Victorioso

8. Popsicle Jungle by BakersSon

Photo by Steffi Victorioso

9. Chocolate Mint Growing Room 

Photo by Steffi Victorioso

1o. Room Full of Bananas

Photo by Steffi Victorioso

11. Scratch and Sniff Wall Paper

Photo by Steffi Victorioso

12. I Scream for Breakfast Room

Photo by Steffi Victorioso

13. Ice Cream Breakfast Sandwich

Photo by Steffi Victorioso

14. Into the Pool of Rainbow Sprinkles 

Photo by Steffi Victorioso

15. Pool of Rainbow Sprinkles

Photo by Steffi Victorioso

16. Chaos and Corruption on Something Innocent by Abel Benton

Photo by Steffi Victorioso

17. Unicorn Snot Available at the Gift Shop 

18. Sprinkles Available at the Gift Shop

Photo by Steffi Victorioso

19. Seating Area

Photo by Steffi Victorioso

20. Ping Pong

Photo by Steffi Victorioso

21. Outdoor Area

Photo by Steffi Victorioso

Photographs by Steffi Victorioso

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