What is this thing? The SodaStream, which looks like an espresso maker, adds carbonation to just about any liquid, from DIY soda water to fancy drinks.
Who’s thinging it? Foodies in search of a new fetish object, zero-waste environmentalists, zero-size girls, and “Coke is the devil” Whole Foods moms.
Is it my thing? Probably. The company has added sparkle courtesy of designer Yves Béhar, making CO2 cartridges the new sought-after item.